What we stand for
Empowering the individual
On the Howdoo network users and communities can regain control over their personal data, and set preferences for the frequency and volume of advertising they receive (if any).
Rewarding content creators
For content creators responsible for driving traffic across the platform, Howdoo will ensure they receive the highest possible share of advertising revenue.
A platform for revenue sharing
Based on smart contracts, individuals and communities who select to receive advertising will receive a share of the µDoo advertisers pay for targeting them in the first place.
Introducing the µDoo cryptotoken
Implemented on the public Ethereum blockchain as an ERC20 token, µDoo will be the vehicle for transferring value across the entire Howdoo network.
Rewarding your contribution
Howdoo will feature of Proof of Contribution rating, a continuously evaluated score that defines the permissions, access rights, and entitlement to community earnings for each user.
Stimulating smart advertising
Advertisers on Howdoo will be able to bid for the right to approach their target audiences, knowing they’re prepared to listen – and maintain tight control of where their adverts appear.
A network of capabilities
Howdoo will incorporate network operators and node operators for maintaining its decentralized infrastructure, alongside a global network of tellers to support the global flow of value.